Magnetic Theory is an Australian based Production Company, focused on innovative creative outcomes. Since 2011 we’ve striven for excellence from concept to screen, across film and television, digital engagement, branded and event content.

We’re inspired to produce brilliant jobs, working with, and representing, the best creative talent.

In a time of continual innovation we endeavour to keep things simple. We believe in deep collaboration, using technology to open up projects to all involved. This provides a more seamless approach to production than was traditionally possible.

For every venture we take great care to tailor the most appropriate creative team. We encourage an open and inclusive conversation with our clients. We aim to capture the essence of their communication, distill out the central “idea” and produce it.

Oh, and we love what we do!


Ian Johnson – Executive Producer

With over 30 years experience in Design, Animation and Visual Effects, Ian has a reputation as one of Australia’s leading Producers of creative teams in the post production community.

Before establishing Magnetic Theory in 2011 his experience included working for Omnilab Media as General Manager of The LaB Sydney from 2001 until 2007. During this time of unprecedented growth for the company he repositioned the business from a traditional tape house into a Design, Animation and Visual Effects facility. When he left in 2007, The LaB Sydney had become one of the regions largest post production facilities with over 130 full time and semi-permanent staff.

Prior to The LaB Sydney, Ian worked as a Visual Effects Supervisor on Feature Films, TVC’s, Documentaries and Television programs. In 1989 he was a founding partner of Conja, one of Australia’s pioneering Design, Visual Effects and Animation boutique facilities. Conja produced work for all the leading Australian advertising agencies, production companies and broadcasters.